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Case studyUpdated By John Coorey

Overstocks: 43,000 packets of branded gum

This overstocks parcel was 43,000 packets of peppermint gum from a leading Australian brand. Branded confectionery is one of the fastest categories to clear, but the brand has to be protected, so we kept the name, images and pricing off the website.

This was a parcel of confectionery overstocks: 43,000 packets of peppermint gum from a leading Australian brand. Because the brand is so well known, we didn't display the brand, images or pricing on the website. Buyers got the details once they contacted us.

Why do confectionery brands end up with overstocks?

Confectionery is produced in big runs for promotions, seasonal peaks and new listings. When a promotion underperforms, packaging changes or a retailer cuts its order, the stock piles up. Every week it sits, the best-before date gets closer.

What makes branded gum overstocks sellable?

  • Instant recognition. A leading brand needs no explanation to the end customer.
  • Impulse purchase. Gum sells at the checkout, in petrol stations, convenience stores and discount shops.
  • Small, light units. Easy to store, ship and display.

What makes it harder?

  • The brand is protective. Leading confectionery brands watch shelf prices closely, so the stock must go to channels that don't undercut their main customers.
  • Dates. Confectionery is dated, which narrows the buyer pool as time passes.
  • Volume. 43,000 packets is a lot for one small retailer.

Our guide on protecting your brand when clearing stock explains how we deal with the first point.

Who buys confectionery overstocks?

Discount chains, convenience and route wholesalers, overseas buyers and charities. Overseas buyers can be a good outlet for brands that want stock well away from their home market. We structure each offer to suit the buyer. See the food and grocery stock we buy.

What should you do with confectionery overstocks?

Act while there's plenty of date left. Send us:

  1. A stock list spreadsheet: SKU, description, quantity, best-before dates, and cost or RRP if you're happy to share.
  2. Photos of the product, cartons and dates.
  3. Where the stock is.

John discreetly surveys the market. In most cases he makes an offer for all of it. If he can't, he gives his best advice on how to sell it.

Read our guide to overstocks, see how we buy short-dated stock, or sell your excess stock now.

Confectionery overstocks?

Share the details of your stock, attach a stock list or photos if you have them, and we’ll get back to you personally.

Stock list, photos & documents optional

Drop files or folders here, or browseTap to add photos & filesSpreadsheets, photos, PDFs, videos — any size, as many as you like

    Your details stay confidential. John replies the same business day. Prefer to talk? Call him on 0411 430 047.

    John Coorey

    Managing Director, Coorey and Co. Buying and selling excess stock for over 30 years.

    Frequently asked questions

    Why didn't you name the gum brand?

    Because it's a leading brand in Australia. We kept the brand, images and pricing off the website and shared them only with buyers.

    Does gum have a best-before date?

    Yes. Confectionery is dated, so the date affects which buyers can take it. Include dates on your stock list.

    Do you buy confectionery regularly?

    Confectionery is one of the categories we've bought and sold, along with many other food lines.

    Can you keep branded confectionery out of supermarkets?

    Yes. We strictly follow your guidelines on pricing and distribution locations.

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