0411 430 047Get an offer

Case studyUpdated By John Coorey

Discontinued lines: 1,400 Full HD camcorders from a leading brand

This parcel was 1,400 Full HD camcorders from a leading brand that had become discontinued lines. Discontinued electronics still sell well, but they need to move quickly and quietly to protect the brand and its current models.

This parcel was 1,400 Full HD video camcorders from a leading brand, all discontinued lines. We didn't publish the brand or model number, to protect our client's confidentiality, and shared the details privately with buyers.

Why do leading brands end up with discontinued lines?

Electronics move on a model cycle. A new range arrives, the old one is discontinued, and whatever is left in the warehouse becomes a problem. Nothing is wrong with it. It just isn't the newest model any more.

What made these discontinued camcorders sellable?

The features still held up:

  • 12x optical zoom and 20x advanced zoom.
  • Electronic Image Stabiliser.
  • A pause button and snapshot during video recording.

For most consumers, those features matter far more than the model year. A leading brand name also gives the buyer confidence.

What makes discontinued electronics harder to sell?

  • Value drops fast. Each month a newer model is on the shelf, the old one is worth less.
  • Brand protection. The brand doesn't want its discontinued model undercutting current ranges in the same stores.
  • Warranty and support. Buyers want to know who stands behind the product.

That's why confidentiality and channel control matter more with electronics than with almost anything else. Our guide on protecting your brand when clearing stock explains how we handle it.

Who buys discontinued electronics?

Discount chains, electronics wholesalers, overseas buyers and online retailers. Overseas buyers can be a good outlet, because they keep the stock well away from the brand's local customers. We structure each offer to suit the buyer and keep stock away from the channels the seller wants protected.

What should you do with discontinued lines?

Act early, while the product is still current enough to sell well. Send us:

  1. A stock list spreadsheet: model, description, quantity, and cost or RRP if you're happy to share.
  2. Photos of the product and packaging.
  3. The location of the stock.

John discreetly surveys the market to find out what it's worth. In most cases he makes an offer to buy all of it. If he can't, he gives his best advice on how to sell it.

See how we buy discontinued stock, see the general merchandise we buy, or go straight to selling your excess stock.

Discontinued electronics?

Share the details of your stock, attach a stock list or photos if you have them, and we’ll get back to you personally.

Stock list, photos & documents optional

Drop files or folders here, or browseTap to add photos & filesSpreadsheets, photos, PDFs, videos — any size, as many as you like

    Your details stay confidential. John replies the same business day. Prefer to talk? Call him on 0411 430 047.

    John Coorey

    Managing Director, Coorey and Co. Buying and selling excess stock for over 30 years.

    Frequently asked questions

    Will you publish my brand or model numbers?

    No. For this parcel we didn't show the brand or model number publicly, to protect our client's confidentiality. Details are shared only with serious buyers.

    Do discontinued electronics lose value quickly?

    Yes, they usually do as newer models arrive. That's why it pays to act as soon as a line is discontinued.

    Can you keep discontinued stock out of my retail customers' markets?

    Yes. We strictly follow your guidelines on pricing and distribution locations, including overseas buyers where that suits.

    What about warranty on discontinued lines?

    Tell us what warranty applies and who supports it. We're transparent with buyers about it.

    Related articles

    All articles
    CallGet an offer