Business Liquidation? How to get the highest price for your liquidation stock
Author: John Coorey
If you are facing business liquidation and you are unsure what to do with your liquidation stock do not panic, there are plenty of stock buyers who can help you to reclaim the cash from your investments.
Business Liquidation stock can be sold using promotions, but be careful!
A fast and effective way to get rid of excess stock is to run a promotion for your customers. You can offer goods on a 2 for 1 sale, offer limited time discounts or publicise an end of stock clearance. For many businesses this is an effective way to shift liquidation stock and release cash from your investments. However, some caution is needed when running a promotion of this nature and you need to be sure that you are fully informed about the possible drawbacks before you proceed.
For a start, the messaging around the promotion needs to be very carefully handled. You do not want to give your customers any indication that you are facing business liquidation or that you are attempting to sell off liquidation stock. This information should never be public facing. When setting up the promotion, choose your words carefully. Make the messaging positive and highlight the fact that this is a one off special offer to reward loyal customers.
It is also important to be very clear that this is a one time only offer. Special offers and promotions tend to do very well in the short term, but they can have a negative impact in the long run if hey are not handled correctly. If you run continuous and ongoing discounts to rid yourself of liquidation stock you risk alienating your loyal customer base. You may end up attracting customers who are looking for a quick deal and risk losing customers who are seeing quality and high standards. It is important to solidify the value of your product in their minds.
Online promotions can work, but they can also be risky!
This is particularly true of promotions that are run online. The internet is a very public forum it is likely that you will not be able to erase all trace of the special offer once it has ended, meaning that future customers may be aware that the goods were once sold at a lower price. This is likely to make them unwilling to pay full price for the products. Savvy customers will also be well aware that heavy discounting is often a sign of impending business liquidation and they may start to lose trust in your company.
For an example of this devaluing process at work think about the impact of discount restaurant vouchers on some businesses. Marketing teams come under immense pressure to come up with every more elaborate and enticing deals while diners refuse to pay full price. Eventually, the quality of the product declines to keep up with the low value. It is a slippery slope.
Professional stock buyers like Coorey & Co present a viable alternative to special promotions and offers when facing business liquidation. With a huge book of contacts and a wealth of experience in the field we are able to sell your stock discreetly so that this customer alienation does not happen. We can make sure that your stock sells at the highest price possible without your customers ever knowing.
Contact us to sell your Business Liquidation stock
If you have tried everything else and you are still left with business liquidation stock that you want to get rid off quickly, easily and with minimum fuss then contact stock buyers, Coorey & Co.
Author: John Coorey
Managing Director